Black Friday is around the corner and the eCommerce industry is booming with irresistible offers and discounts for customers. It was recorded that in 2021, the holiday sales grew to $886 million which was 14% more as compared to the year prior, and interestingly, people plan to spend even more this year.
With multiple brands promoting their deals, shoppers tend to get attracted by the offers and prefer shopping online. Now that’s good news but if you do not want to drown in orders, it is wise to start planning your campaigns around Black Friday and get your piece of the pie.
To plan your campaigns smartly, using marketing tools can do wonders to your business and get you desired results. But its hard to determine what suits your business the best given the endless tools in the industry. So we have enlisted a few best marketing tools that can come in handy while you plan to smash your sales goals this holiday season.
Hubspot
As we all know, Hubspot is an amazing CRM and marketing software that enables even non-techies to use it without any struggle. The software has numerous features like email marketing, social media management, SEO, ad tracking and data analytics, and much more. The best part about this software is that it allows you to create automated workflows and reduce time and maximize efficiency. You can also easily create professional email marketing templates with personalized content and A/B test the campaigns to determine what works best. Hubspot’s award-winning support and services are what will guide you along the way and make your black Friday campaigns a hit!
Unbounce
With Unbounce, you can avoid bottlenecks and launch campaigns fast with one of the hundreds of quick-launch templates, fully customizable to match your SaaS brand.
Unbounce is a platform that enables you to build, modify and publish custom landing pages made to get potential traffic. With Unbounce, it doesn’t take a developer to launch landing pages for lead generation and convert those leads into long-term customers. The editor lets you make creative landing pages with custom content that is more likely to convert than your typical product pages.
What’s more, is that Unbounce has inbuilt AI tools like smart traffic that lets you do A/B testing with multiple variants and analyze the variants that perform the best. It then routes the visitors to the variant that works the best and improves the conversion ratio.
Mailchimp
Mailchimp is an all-inclusive marketing platform with email marketing as its most prominent feature. With this platform, sending emails becomes easier, faster, and seamless from start to end with integrated analytics tools that help you analyze data regarding audience engagement. You can draft emails either with pre-defined email templates that can be a time saver or draft your own custom templates that help fulfill your requirements. The brownie point is that with this platform, you can A/B test the campaigns with one variable slightly different and determine what works best for your business. There are free as well as paid subscriptions and you can choose those based on the no.of emails as well as the features you require.
Rafflepress
RafflePress is a WordPress plugin that lets you create appealing landing pages with a drag-and-drop giveaway builder or pre-built templates for conversions with no prior coding experience. One-click giveaway entries and fraud protection help keep the contest legit. You can integrate with social media plugins and marketing plugins to grow real followers on your social media handles as well as grow your email lists.
You can create smart goal-based workflows to create more effective and optimized campaigns to save you time. You can integrate The viral button this plugin enables your visitors to bring you more visitors through an in-built viral sharing feature that also rewards users with bonus entries.
Optinmonster
Black Friday campaigns are all about remarkable offers and enormous sales figures. For the offer to be displayed at the right time in front of the right people is of utmost importance. And Optinmonster lets you do exactly that! With this software, you can create your offer templates with custom content through a drag-and-drop builder. The powerful segmentation engine is devised in a manner that your templates are shown to your ideal audience at the exact time that you set. The software provides you insights into your campaigns’ performance so that you can also split test after analyzing the results from your campaigns and edit them considering your audience’s behavior in order to optimize conversion rates.
Hotjar
Hotjar is a platform that provides you with real-time visual insights that help you understand your customers’ interaction with your page, what buttons they click, what they scroll, and more with the help of heatmaps, It is synced to real video recordings of the visitors that show you their journey and how they move their mouse. This enables you to clearly understand the changes that create an impact, and understand what makes your visitors bounce or take a significant action like signing up. Considering all of this, you can anticipate the scope of improvement on your pages and add CTA’s in the right places.
To conclude,
Holiday sales can be quite overwhelming when there are visitors flooding in on your landing page or website. Knowing your audience and potential customers and targeting them at the right time is what can make a difference. So decide the best-suited tools for your business and streamline and automate the workflows, campaigns, and analyze and test from the insights. And then leverage these tools and platforms to drive sales and long-term customers.
