What eCommerce trend will add value to your Magento 2 site in 2020?

With the advancement of technology, predicting online customer’s demand has become challenging. It is ever-evolving. Being an online business owner, keep a pace with the changing trends to stay ahead in the competitive market. Before you began to check the trends, your website must be updated and meet the needs of consumers.

If you have a Custom Magento Development website, then updating it to Magento 2 is the number one change that you need to embrace. Furthermore, you need to know the benefits of this update and how it would add value to your eCommerce business.

In this article, we’ll be discussing the latest eCommerce trend that will add value to your Magento 2 site in 2020:

Mobile-first followed by Desktop

All the millennial and the youngsters shop online via smartphones. According to a survey by BigCommerce, it revealed that millennials and Gen Xers spent 6 hours, around 50%, as much time shopping online each week as compared to four hours spent by their older counterparts. The traffic towards eCommerce websites from mobile devices is surpassing that from Desktop or tablet. Thanks to its light content and convenience, providing access anytime anywhere! However, people usually browse on mobile phones and purchase Desktop because they find it more secure.

Automation and Chatbots

Have you heard of chatbots in the eCommerce 2018 trend? If yes, then you might be wondering why we’re mentioning it again for 2020. Well, the automation and chatbots have a lot of potentials if you embrace in your Magento 2 Custom Development. It will help you enhance the online experience of your customers significantly. It probably focuses on the customer service stage! Automation can help you in the following ways:

• – Assign multiple and flexible roles within an eCommerce business
• – Cut down on redundant workloads and manual tasks
• – Simplify workflow from storefront to backend and vice versa
• – Helps to save time, leverage efficiency and increase the chances of profits

Chatbots- EA means making communication effortless. It can help you in the following ways:

• – Personalized recommendations- EA means knowing which products to show for customer’s interest
• – Marketing automation- EA means turning visitors to revenue using personalized and useful content
• – Dropship automation- EA means making the purchase more comfortable, especially from order checkout to delivery

Voice Search

People search by voice for ages, which is not a new term. Many customers are a fan of Google; they “ask first, text later.” The following statistics prove my words:

• – 58% of consumers have used voice search to find local business information in the last few years
• – 27% of consumers explore the website of a local business after performing a voice search
• – In 2020, it is expected that 50% of all searches will be voice searches

Therefore, you must embrace optimize voice search for your eCommerce business or your competitors’ will.

Product visualization: Virtual Reality and Augmented Reality

Are you astonished by the way chatbots can create a personal touch with the customers? Virtual Reality and Augmented Reality will surprise you more. Adopting VR and AR in your eCommerce business will bring product visualization to a whole new level.

Video content

As we’ve mentioned above that VR and AR can benefit your eCommerce business immensely, but again it will consume your time and money. Therefore, if you want to engage your customers in a better way and within your budget, then creating the best video content is the best way. Before you proceed with the content creation, keep in mind the following recommendations:

• – Tell a story instead of showing off your business or products directly
• – Keep it natural, short and straightforward 30seconds or a bit more
• – Blow into your video content a human touch

Online to Offline (020) business model

Since the online business came into trend, we all thought that retail companies would shut down soon. But soon, it was understood that physical selling will always be a King. Here are some statistics proving the fact:

• – Physical stores, for approximately 90% of all retail sales, while eCommerce represents “only” about 10%. Five years from now, by estimates, that number is expected to be 80-20% correspondingly
• – Amazon was the only eCommerce retailer in the “Top 10 Retailer in 2019.”
• – Retail websites or online shops were the initial sources of awareness

This year, B2B eCommerce presents itself bigger

For years ago, eCommerce appears to be the playground of B2C businesses, in which most of the functions and designs were developed with individual customer’s minds. But recently, that picture changed significantly. However, the number of B2C online retailers still dims that of B2B, Forbes has predicted the B2B eCommerce market will worth $6.7 trillion by 2020.

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