Highflyers, a prominent player in Germany's e-commerce landscape, specializes in customizing promotional products like pens, mugs, bags, and t-shirts. With Shopware, they faced a major obstacle because it was difficult to visualize product customisation. To address this, Icreative introduced a unique chat feature on each product page. Customers could easily upload images, PDFs, and text, along with specific instructions. Administrators then used this input to create mockups, ensuring the final product met the customer's requirements. This innovative functionality in Shopware was a complex but successful project by Icreative.