In the competitive world of eCommerce, attracting customers with discounts and special offers is an essential strategy to boost sales and customer retention. Shopware 6 promotion provides a robust and flexible system that allows store owners to create, configure, and apply promotional offers effortlessly.
At iCreativeTechnologies, a leading Shopware 6 development agency, we understand the importance of well-structured promotions in driving conversions. In this guide, we will walk you through the steps to create and manage Shopware 6 promotions effectively.
Step-by-Step Guide to Creating a Shopware 6 Promotion
Step 1: Navigate to the Promotions Section
To begin, log in to your Shopware 6 admin panel.
- Go to the Marketing tab in the left sidebar.
- Click on Promotions to access the promotions dashboard.
Step 2: View Existing Promotions or Create a New One
In the promotions section, you can:
- View all your existing promotions.
- Modify current promotions as per your requirements.
- Create a new Shopware 6 promotion by clicking the Add Promotion button.
Step 3: Enter Promotion Details
Once you click on Add Promotion, you will need to enter key details such as:
- Name of the Promotion – A unique and descriptive name for easy identification.
- Priority Level – Set a priority to determine the order in which multiple promotions will be applied.
- Timeline – Define the start and end date for the promotion.
- Voucher Count – Specify the total number of vouchers available for the promotion.
- Usage Limit per Customer – Set a maximum limit on how many times a single customer can use the promotion.
- Activation – Ensure the promotion is activated once all configurations are set.
Step 4: Configure Promotion Type and Code
- Choose the type of Shopware 6 promotion suitable for your store.
- Set a unique promotion code or generate one randomly.
- After entering the details, click Save to proceed.
Step 5: Define Promotion Conditions
After saving, go to the Conditions tab to fine-tune how and where the promotion will be applied.
- Select the Sales Channel – Define which sales channel will use this promotion.
- Prevent Code Stacking – Enable this option if you do not want the promotion code to be used in combination with another.
- Exclude Other Promotions – Select any other promotion codes that should not be used together with this one.
- Rule-Based Conditions – You can set conditions based on:
- Customer Level – Apply promotions to specific customer groups.
- Shopping Cart Level – Apply conditions based on the total cart value or items in the cart.
- Order Level – Define conditions related to the order status.
Product-Specific Promotions – If the Shopware 6 promotion applies to a specific product or category, specify these conditions here.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Step 6: Configure Discounts
Now, go to the Discounts tab to finalize the promotion.
- Choose where the Shopware 6 promotion should be applied:
- Cart Level – Apply a discount on the entire shopping cart.
- Shipping Costs – Offer free or discounted shipping.
- Overall Discounts – Apply a general discount across multiple products.
- Enable the specific product range option if the discount applies only to selected products.
- Select the type of discount (percentage-based, fixed amount, etc.) and set the discount value.
- Once all configurations are done, click Save to activate the promotion.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Final Result: Shopware 6 Promotion Successfully Applied
Once saved, the Shopware 6 promotion will be live according to the configured conditions. Customers can now use the promotion code while checking out, and discounts will be applied accordingly.
Setting up Shopware 6 promotions is a straightforward process that, when done right, can help increase sales, improve customer loyalty, and drive more traffic to your store.
At iCreative Technologies, we specialize in developing, customizing, and optimizing Shopware 6 stores to maximize your business potential. If you need any assistance in setting up promotions or customizing your Shopware 6 store, feel free to reach out to our experts!
Bhavya Shah
Bhavya Shah is a Business Analyst at iCreative Technologies. He specializes in the eCommerce consulting for all business domains. He is working hand-in-hand with developers and clients to produce requirements and specifications that accurately reflect business needs and are technologically achievable.
