Artificial Intelligence (AI) is taking over the world and positively impacting many industries. Due to its effective productivity, many businesses have adopted this cut-throat technology. Be it the Gaming Industry or the Manufacturing Industry, the rise of AI is inevitable. And the same notion goes with the e-commerce industry. A recent study suggests that many e-commerce businesses seek to embed AI technology. They want to leverage AI tech to disrupt the foreign market and establish themselves as a cross-border e-commerce platform.
Furthermore, experts also predict the rise of AI in the e-commerce industry. This notion arises as many small-scale e-commerce businesses will likely go through a cost-cutting process to ensure they can scale up and invest the money where it is most required.
Now, let’s discuss how AI will lead the growth of e-commerce business and how you can adopt AI tech to scale up a cross-border e-commerce company.
How AI Tech Transforms eCommerce Business Operations?
Since the dawn of Artificial Intelligence, many business organizations have adopted AI to explore new trends and automate their business operations. E-commerce companies have also embraced this trend to ensure they don’t lag in futuristic technology. By adopting Artificial Intelligence, many e-commerce businesses have significantly scaled their operation by enhancing the customer shopping experience, logistics, and more. Let’s explore how AI leads the growth in the e-commerce industry.
- Enhanced Understanding of Customer Demands:
Artificial Intelligence is all about processing various sorts of data and interpreting it. If you’re an e-commerce company, you must know the value of data and data interpretation to understand what customers expect. Embedding AI technology into your ecommerce platform lets you provide your customers with a personalized experience. You can create your whole marketing campaign quickly and ensure that your customers get the best discount offers on things they seek to buy.
- Better Customer Support with Advance Chatbots:
With AI tech, you can build a chatbot for your ecommerce platforms. With an advanced chatbot, your customers don’t have to contact your customer support number whenever they have a query or an issue with any product. If you’re a cross-border ecommerce company, the AI-based chatbot resolves the issue of scaling customer support centers around the globe. You can also develop a virtual assistant for your e-commerce website and application to enhance the navigation of your e-commerce platform.
- Better Logistics and inventory Management with an AI-based e-commerce platform:
As Artificial Intelligence has all sorts of data, you can use that data to enhance the logistics of your business. When someone orders goods from your website, AI examines the product weight and the delivery address to find the fastest and most cost-effective delivery. Your customer will be able to track their shipment conveniently.
Furthermore, AI also resolves your e-commerce company’s inventory management issue. You don’t have to rely overly on inventory managers and their teams to track inventory status. AI monitors your inventory and gives insight into products that are brought frequently. You can also minimize the malpractices in inventory management with Artificial Intelligence as every data is recorded on software, and the scope of overspending and item theft is next to none.
- Efficient Way to Create Content and Marketing Copy:
Software like ChatGPT is designed to provide businesses with an alternative to writers. You can rely on AI-based copywriting and content writing tools to create sales copy and marketing content for your e-commerce platform. Suppose you’re a cross-border e-commerce platform or want to expand your business in a foreign market. These AI-based writing tools can easily translate your website and application into your desired language. By doing so, you can localize your e-commerce platform and make it more accessible for your non-English customers.
- AI for Safer Cross-border Payments
When your customer makes a cross-border payment, it usually happens with the help of an international payment processor. As this payment processor requires human intervention, you can never rest assured that these cross-border payments remain secure from fraudulent activities. With AI, cross-border payments become safer and faster as this tech requires minimal human intervention.
Conclusion
Artificial Intelligence continues growing, and many cross-border e-commerce companies have already embedded this technology. By doing so, they have not only saved a lot of money but also saved a lot of resources. Artificial Intelligence is extensive in the e-commerce business, and ignorance can only hurt your business. It’s high time you jump into this latest cut-throat technology trend and grow your business to its maximum potential. That being said, you don’t have to go all out and make your entire business process automated. You can start with one at a time and look for results. Contact us today and let us know your requirements.
Shlok Parikh
Shlok is working as Operations Manager and leading the consulting team at iCreative technologies, we're a digital eCommerce agency mainly serving B2B clients across the globe. With experiences in more then 15 eCommerce framework segments, Shlok offers consulting and expert advices to different business problems and getting custom as well as process oriented solutions for his client. Given more then 100 solutions to our customers and made them happy with the best possible consulting services!
